Chill Out Impatient Diners

Monday, November 16th, 2009

We received an open letter from a neighbor concerning Purple Yam, and are posting both the letter and Purple Yam’s response.

From Rose:

An open letter to the lovely owners of Purple Yam….as a proud resident of Ditmas Park, my son, daughter-in-law and I finally got the privilege to eat in your eagerly anticipated Purple Yam Restaurant on Cortelyou Road last night.  The food was exciting, and oh so wonderfully inventive and delicious! The staff was attentive, helpful and apologetic for a slight delay in the arrival of our food (which we were not even aware of). Amy, I apologize on behalf of some rude people, (hopefully not residents), who were impatient and nasty because they could not secure a reservation in your delightful restaurant. Last night was our third try to get in since you officially opened on Tuesday, and we were ecstatic that the neighborhood had responded in force to support and welcome you. The wait was so very worth it, and we can’t wait to dine with you again and often! We wish you and your hard working staff the best of luck, and once again my apologies for the few crummy/rude folks who are NOT representative of our Ditmas Park neighbors.

Rose Merelis.

Response from Purple Yam:

Dearest Rose:

Thank you so much for this open letter.  I have to admit that I just broke down and cried when I read this.  Rose had beat me to the punch because I was about to write an open letter of apology to the neighborhood for a week that must have been so frustrating and disappointing to many diners who had such great expectations of us.  But like Rose, there were many who were patient, understanding and appreciated all our efforts to present exciting and delicious food to our new neighborhood.  One has to be in the service industry to understand the kind of effort and hard work it takes to produce even one dish.  One example is the tocino slider which everyone loves.  Everything that goes into that sandwich is homemade from the bun, the mayo, pickled persimmons and the sugar-cured pork.  It takes Romy about 2 days to make that bun and only a few minutes for someone to down it.

Rose, your letter is a great moral booster for us because at one point I was beginning to think whether we had made a mistake in opening the restaurant at all.  At this point, we are seriously considering closing on Mondays because we need a day to recoup our energy.  We have had an average of 3 hours sleep for the last few weeks preparing for the restaurant opening.

Again, we would like to thank the neighborhood for their support and overall excitement in our new restaurant.  We are working towards streamlining the menu so that the kitchen can deliver the food on time.  I guess, an exciting and many layered menu is a double edged sword – production becomes complicated because each dish requires much effort to produce it.  To those diners who had to wait a long time for their food, we sincerely apologize to them and hope they come back.

Amy Besa

- Liena

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  • Matt

    Hang in there, Amy! I was there on Friday night, and everything went swimmingly. I was pretty amazed that I managed to get an 8 p.m. reservation by calling up just a few hours ahead. You guys are doing a great job of feeding what looks like the entire neighborhood every night. Keep it up.

  • jaguar_gorgonne

    I agree with Rose, but how can she apologize for others or be so sure that those others do not in some way represent our neighborhood? There actually are some jerks living in DP believe it or not.

  • Melissa

    Sometimes all it takes is one HUGE neighborhood jerk to make you forget their are lots of non-jerky neighborhood folk. I think it’s important for the non-jerks, such as Rose, to make themselves known in order to make the jerky-jerks more tolerable (not that they should be tolerated…)

    I had a lovely Sunday Brunch, by the way, and had almost NO wait time :)

  • Christina

    Amy if you are reading this, CLOSE ON MONDAYS! The neighborhood can do without those awesome tocino yum-yums for one day out of the day.

    Seriously, we’re all so happy you and Romy are here, don’t burn yourselves out. Working 7 days a week doesn’t sound sustainable, take care of your health!

  • James

    I agree… close on Mondays or Tuesdays. We can wait. But wait, why am i waiting?! I haven’t tried this great new addition to the neighborhood yet — I was thinking of waiting out the “early rush” but I’m wondering if it will actually slow down? Based on the buzz, sounds like there’s a good chance it won’t!

    Don’t forget to rest. Or maybe, have an “easy menu” day or two? If there is such a thing.

  • bklynartiste

    I had no problem getting a reservation on Saturday, after calling Friday. Had a great dinner and everyone was fantastic! I don’t see how anyone needed to resort to “nastiness” due to a lack of reservation. It was noted on the cendrillon site to make a reservation, and so I did. No problems. Had a little wait, but not more than 15 mins.

    The snotty entitled (possibly, Gen-Yers?) can take a lead from the rest who have patiently waited or planned ahead.

  • Sasha

    We went on Friday night. The food was delicious, but it is true that the restaurant is still working out a lot of kinks. Long waits on our orders (and to order in the first place), wrong dishes coming to the table, etc. But really nice service, and all to be expected from a restaurant’s first week. Of course, everything was delicious! (Particularly recommend the vegetables in green curry & any of the ice creams…)
    As we left, we definitely planned to be back after a few weeks when the kinks get ironed out, as they undoubtedly will. I am surprised anyone was acting rude about the issues – they shouldn’t go to a restaurant’s first open week if they can’t deal with a little imperfection and delay.

  • Roger

    We sat at the bar Saturday night and had a feast. The food and the service were both excellent.

    Take a day off, but please don’t simplify your wonderful menu.

  • Cherish

    What happened? Can someone put into context what was the incident that made this woman write the letter?

  • Sasha

    P.S. I think I’m Generation Y (’76?), and I don’t think it’s fair to assume we’re rude or snotty as some general rule. I mean, that’s a ba-zillion people being lumped together and stereotyped (ok, ba-zillion isn’t exactly a technical term…). Indeed, the one guy I did notice being kind of brusque and rude with the wait staff about kitchen issues was probably about 65… definitely not my generation!

  • Anna

    That stinks that people have been rude. I’m sorry to hear it.
    I enjoyed my meal on Friday very much.
    Hope to have you around for a long time to come.

  • glenise

    i’m so excited that purple yam has finally arrived! i did stop by on opening nite just to see it & say hello, but i have yet to actually dine. it was great to see the whole neighborhood out in full support.

    romy & amy, please do close at least one day a week to rest & rejuvenate. we can handle it :)

    and, please do not simplify the menu before i even get to visit… which, due to my travel schedule, won’t be until after thanksgiving.

    finally, CONGRATULATIONS & WELCOME!

  • http://www.cendrillon.com Amy

    Thank you! Thank you! We do love this neighborhood and all the wonderful people we have been meeting ever since we started construction of Purple Yam. Romy and I totally appreciate these sweet comments. Someone asked for a context. Actually after 13 1/2 years of running Cendrillon in SoHo, I am no wimp in handling unpleasant encounters with diners. The nasty responses from people who could not get reservations were stressful but tolerable. But when this elderly gentleman on Sunday brunch indignantly told me that I had no right to open the restaurant because we were so disorganized, I just lost it. When I apologized and explained to him it was our first brunch, he brushed it aside and said it was no excuse. I can take constructive criticism which we need, but to tell me that I should not have opened was beyond the pale.

    Well, now you have it. As you sweet folks have said, these people are few and do not represent the wonderful and lovable new friends we are making on a daily basis.

    Ironically, last night (Monday night) was the nicest service we have ever had. Everything ran smoothly and the people were absolutely fantastic. We are beefing up on kitchen and management, so I think we will continue to do Mondays and we can take our day off, too (eventually….).

    We are back totally energized and psyched because of you. LOVE DITMAS PARK!!!!

  • ledickster

    i can’t believe how much time people have to waste navel gazing at the mere opening of a restaurant. Don’t be so desperate everyone. As for Romy and his wife they’re postings are sweet but their tone is as if their restaurant is saving our neighborhood.

  • http://www.szadravec.com stefanie

    go rose!

  • Julie

    Went Wednesday night – no problem getting seated (with a reservation) or ordering or getting the food quickly and correctly, except the dessert, which was a little slow to materialize. The food was fantastic. My favorites: the tocino (pork sliders), vegetarian be bim bop, and the unfathomably delicious champorrado (a chocolate rice dessert with coffee ice cream).

  • A-Train

    We still have not eaten here (didn’t want to wait at 9pm Friday night) so we settled for pizza, but we may have ordered the first gift certificate, the night they opened.

    We waited close to half an hour and I began to think they had forgot about us. We were shocked when someone emerged with a beautifully hand-drawn card which made the perfect gift for the recipient. A personal touch on a gift certificate, I can;t wait to see how much attention has been paid to the food.